“A picture speaks a thousand words” – you may be heard this popular saying. So, let’s make the most of its power to enhance customer experience. According to experts, the image-based platform of Instagram is the main reason behind its growing popularity. On various social media platforms like Facebook, posts get comments as twice as that of just links and texts. Around 90% of information transferred into our mind is visuals. So, our brain naturally prefers images more than anything else. So, you can easily harness the use of effective and hottest favorite virtual world and post some innovative photos on Instagram which can really make sales. Though Instagram is loaded with shoppers, it is not a shoppers’ stop. Here’s how to create amazing posts to increase sales without annoying the followers –
Don’t Put Pressure on Users
When it comes to buying something, buyers report maximum influence they got from is social media. Though social media shares from their friends are the #1 influence, around 38% of people agree that they got influenced by the social media presence of a brand, and 35% of them got influenced directly by retailers. So, your brand can say a lot here. Images let users make their own choice without having any pressure from the brands.
Use Professional, Creative Photos to Promote Your Products
The power of your product’s photos has always got great importance on online shopping and the visual platform has the power. Around 67% of buyers found images more valuable to make a decision as compared to the product info or ratings from other buyers. Instagram is a social market which is used to direct leads and transform into sales. All you need to share unique and appealing photos which are full of personality. Show off the aesthetics of your brand while flaunting your products and services.
Use Editing Tools to Enhance Your Presence
Over 70 million pictures are posted on Instagram today. With lots of competition, you have to post some appealing pictures that cannot be scrolled so easily. Instagram provides lots of in-app filters that can enhance the moods and colors of photos. Make sure to get your photos recognized instantly by staying consistent. Use your own eyes to know what looks best. A brighter, lighter image can generate around 24% more likes as compared to dark ones. Images with dominant or blue color can get 25% more likes as compared to the ones which are red.
Choose the Professional Quality Size
Avoid blurred image or awkward crop which can lose attention. The format of Instagram makes any image square, within the frame of 612×612 pixels. So, if you are choosing a picture, consider square shape or you may get the whole appeal cropped off. Be sure to reflect professionalism in your image. They should be high-quality images. This way, you should save the photos with as twice as the resolution size. You can easily adjust the image size to 1024×1024 pixels. This way, the quality will stay crisp when it is cropped down by Instagram.
Create Lifestyle Photos to Cover the Brand Culture
If you want to engage your followers, focus on increasing appeal and value as Instagram is not a sales market. Lifestyle photos are the ultimate way to enhance your appeal.
Use life-inspired scenes, background and models to create the scenario to the product. This way, users can easily visualize how well such earrings would look when they wear on a date. According to a research, around 60% of posts of Nike had lifestyle content in 2014, while Adidas shared just 32% of lifestyle photos. As a result, the interaction was 9 times higher on Nike in social media. Nike got 993 shares in each post while Adidas had only 122. You can improve your brand equity by presenting lifestyle and culture along with photos. It can add feelings to the brand.