Want to know what’s going to be trending on Instagram for the coming year? Read on to find out!
- Video is going to be big
Instagram allows people to share their lives with each other in real time, and one of the best ways to do that is through video. Competitors like Snapchat are currently doing slightly better than Instagram in terms of video sharing, but the app is picking up momentum and should be the leader in terms of shared videos by the end of the year. According to Instagram co-founder Systrom, for Instagram to succeed, video must be a core part of what the community produces. As such, the company is focused on video. They have recently produced Hyperlapse that lets users take stabilized time-lapse videos.
- And so are GIFs
With companies like Apple now making the production of GIFs much easier on their own interfaces (like Apple Live Photos), marketers can expect to see an influx of GIFs on Instagram. Using GIFs for marketing can thus capitalize on this trend and create unique content for followers.
- Hashtags are still going strong
As with 2014 and 2015, hashtags are still going strong on Instagram. According to TrackMaven’s report on Fortune 500 companies, the optimal number of hashtags for a post is 11, with the maximum allowed on Instagram being 30. Also, brands are now using different hashtags or different verticals to diversify their Instagram presence. This trend can be a useful one to follow when you operate with multiple smaller brands because it allows you to hyper-target consumers.
- Curated content
More and more brands are leaning towards curated content because it leads to a more streamlines Instagram feed that has higher value for its followers. Individuals are also opening up new curated feeds with enormous success, curating everything from cat images to images of feet on floors
- Instagram ads
Though Instagram advertising is still new, only available to a select number of people, and very expensive, this hasn’t reached trend status yet, but it’ll get there soon. Small, medium and large businesses already use Instagram for giveaways and other marketing goals, and they will end up using Instagram advertising once the portal opens itself to that completely.
While it isn’t necessary that your business jump on the trend bandwagon, the knowledge of trends is useful to have. If any of these trends uniquely suits your business’s marketing collaterals, you should definitely take advantage of them. Instagram is here to stay, and businesses should start using the advertising and marketing opportunities it offers more astutely.